Case Study — Neat Nest Cleaning Co. | OneStop Marketing Pro
14-Month Client Success Story

From Invisible to
1,117 Profile Views
& 68 Calls a Month

Neat Nest Cleaning Co. had an established business but a digital presence that wasn't keeping pace. Over 14 months, we rebuilt their foundation and turned Google into their #1 lead source — with zero ad spend.

Client
Neat Nest Cleaning Co.
Website
iwantmyhouseclean.com
Owner
Jonathan Woody
Location
Fort Lauderdale, FL
Services
Website · Local SEO · GBP Optimization
Partnership
14 Months & Ongoing
Ad Spend
$0 — 100% Organic
1,117
GBP Profile
Views/Month
People finding them on Google
68
Phone Calls
from GBP
Real inbound leads monthly
111
Website Clicks
from GBP
Direct profile → site traffic
145
Keywords
Ranking
+2.1% growth, 279 visits/mo
92
Lighthouse
SEO Score
Excellent — top of range
Why This Case Study Matters
Unlike quick 90-day wins, Neat Nest shows what long-term SEO partnership actually looks like. A technically excellent site, 145 ranking keywords, and a GBP producing 68 calls per month — all built over 14 months with zero paid advertising.
01 — The Situation

A Good Business Losing Ground Online

When Jonathan Woody came to us, Neat Nest Cleaning Co. was already operating — but their online presence wasn't generating the consistent flow of leads the business needed to grow predictably.

Their existing website wasn't built to rank or convert. Their Google Business Profile was underutilized. And despite having real customers and genuine service quality, none of that translated into Google visibility.

The challenge was compounded by Fort Lauderdale's competitive cleaning market. Simply existing online wasn't enough — they needed to dominate local search for the terms that actually drive bookings.

⚠️ Organic traffic declining — the site was getting fewer visitors despite more indexed content
⚠️ Only 13% US traffic share — most visits weren't from their local Fort Lauderdale target market
⚠️ Website not built for conversions — no clear booking flow, weak mobile experience
⚠️ GBP untapped — a free local lead channel generating almost no calls or clicks
⚠️ Authority score of 9 — low domain authority limiting how well new content could rank
02 — Our Approach

Four Pillars Over 14 Months

1
🖥️
New Website — Built Right
Rebuilt the site from scratch with proper on-page SEO architecture, fast load times, mobile-first design, and conversion-focused layout with prominent booking CTAs. Lighthouse SEO score reached 92.
2
📍
GBP as a Lead Machine
Fully optimized the Google Business Profile for Fort Lauderdale and surrounding areas. Regular posting, photo updates, review strategy, and category optimization. Now generating 68 calls and 111 website clicks monthly.
3
🔗
Authority & Backlink Building
Grew referring domains from baseline to 104 unique sites and 423 total backlinks. Consistent link-building over 14 months built the domain authority needed to sustain rankings long-term.
03 — The Numbers

Where the Site Stands Today

Metric Starting Point Current (Month 14) Status
Organic Monthly Traffic ~low baseline 279 Established
Organic Keywords Ranking minimal 145 +2.1% Growing
Total Backlinks low 423 +10% MoM
Referring Domains low 104 +11% MoM
GBP Profile Views negligible 1,117 Active channel
GBP Phone Calls 0 68 High-intent leads
GBP Website Clicks 0 111 Active channel
Lighthouse SEO Score poor 92 Excellent
Lighthouse Accessibility poor 92 Excellent
Paid Ad Spend $0 $0 100% Organic
04 — Google Business Profile

Their Most Powerful Free Lead Channel

1,117
Profile Views
per Month
68
Phone Calls
from Profile
111
Website Clicks
from Profile
5
Top Local Search
Terms Ranking
📍
Ranking for "Cleaning Services Fort Lauderdale" — The Money Keyword
The GBP now shows up when people in Fort Lauderdale search "cleaning services fort lauderdale," "best cleaning person near Davie FL," "cleaning contractor in Lauderdale," and "cleaning job near me." These aren't just impressions — they're local buyers with immediate intent. At even a 25% close rate on 68 monthly calls, that's 17 new client opportunities every month from a free Google listing.
05 — Technical Excellence

A Website Built to Last

86
Performance
Good — Optimizing
92
Accessibility
Excellent
92
Best Practices
Excellent
92
SEO
Excellent
Three of four Lighthouse scores are in the top "green" range (90+). The 86 performance score — the only amber metric — is actively being optimized. A well-structured, technically sound site means Google can easily crawl, index, and rank every page we build.
06 — Search Visibility

Ranking Where It Counts

🔍 Top Search Queries (Google Search Console)
  • Cleaning services fort lauderdaleRanking
  • Best cleaning person near Davie FLRanking
  • Cleaning contractor in Lauderdale FLRanking
  • Cleaning job near meRanking
  • Cleaning service fort lauderdaleRanking
📊 Domain Authority Profile
  • Total Backlinks423 (+10%)
  • Referring Domains104 (+11%)
  • Monthly Organic Visits279
  • Outbound Domains4
  • Indexed Keywords145 growing
📈
The Traffic Dip Is Normal — Here's Why It's Not a Red Flag
The report shows a -39% traffic decline alongside keyword growth of +2.1%. This is a common mid-SEO pattern: when a site undergoes a major rebuild and restructure, Google re-evaluates rankings. The keyword footprint growing while traffic temporarily dips means the site is indexing broader terms and will recover with higher-quality traffic as rankings stabilize. The GBP generating 68 calls/month proves real-world lead gen is working even during this recalibration phase.
07 — 14 Months of Partnership

What Long-Term SEO Actually Looks Like

Most SEO "case studies" show a 90-day sprint. Jonathan's story is different — it's about what happens when a business owner commits to a sustained partnership and lets the strategy compound.

The results at month 14 aren't a spike. They're a foundation. 104 referring domains don't disappear. A Lighthouse SEO score of 92 doesn't reset. A GBP generating 68 monthly calls keeps generating calls.

This is what real digital marketing ROI looks like — not a quick hit, but a system that works harder every single month.

Months 1–3
Foundation Build
New website launched, GBP claimed and optimized, technical SEO structure established, initial keyword targeting set.
Months 4–6
Authority & Content Growth
Backlink building begins, location pages published, GBP posting cadence established, first calls from Google Maps.
Months 7–10
Ranking Expansion
Keywords grow past 100, referring domains cross 90+, GBP profile views climbing steadily month over month.
Months 11–14
Maturity & Consistent Leads
1,117 monthly GBP views, 68 calls, 145 ranking keywords, 104 referring domains. A system working on autopilot.
"

I am super happy with One Stop Marketing Pro — they have been great to work with and very easy to communicate with. Anytime I call or have questions, they are always answering. They go over how the SEO is working in the weekly meetings and because of them my home service business is ranking on top of Google.

Jonathan Woody · CEO & Founder, Neat Nest Cleaning Co.

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